(Greek: “word,” “reason,” or “plan”) plural logoi, in Greek philosophy and theology, the divine reason implicit in the cosmos, ordering it and giving it form and meaning.

The idea of the logos in Greek thought harks back at least to the 6th-century-bc philosopher Heracleitus, who discerned in the cosmic process a logos analogous to the reasoning power in man. Later, the Stoics, philosophers who followed the teachings of the thinker Zeno of Citium (4th–3rd century bc), defined the logos as an active rational and spiritual principle that permeated all reality. They called the logos providence, nature, god, and the soul of the universe, which is composed of many seminal logoi that are contained in the universal logos. Philo of Alexandria, a 1st-century-ad Jewish philosopher, taught that the logos was the intermediary between God and the cosmos, being both the agent of creation and the agent through which the human mind can apprehend and comprehend God.

-Encyclopedia Brittanica


At Logos LP innovation is achieved through discipline by adhering to 6 fundamental guiding principles:

1) Valuing the “how” over the “what”

2) Valuing details over generalities

3) Valuing anomalies over the confirmation of trends

4) Valuing what is absent over what is present

5) Valuing the inter-connection of reason and emotion

6) Valuing low-turnover and patient long-term stewardship over short-termism and instant gratification